
Alexandra Gemma Barham
A highly experienced and results-driven social media and digital content leader with a flair for creativity, I specialise... | Egham, England, United Kingdom
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Alexandra Gemma Barham’s Emails al****@it****.com
Alexandra Gemma Barham’s Phone Numbers 44844881****
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Alexandra Gemma Barham’s Location Egham, England, United Kingdom
Alexandra Gemma Barham’s Expertise A highly experienced and results-driven social media and digital content leader with a flair for creativity, I specialise in developing and executing strategies that boost reach, engagement, and significant digital revenues for the UK’s largest commercial broadcaster and streamer. A strategic and critical thinker with 15+ years of expertise, I specialise in developing and leading the execution of high-impact social and digital campaigns across various business areas and platforms for some of the most successful brands in television. A proven leader with a track record of building and developing award-winning teams and driving a high performance culture. Graduate of Marketing Week’s Mini MBA in Content Marketing and Brand Management and an NCE-qualified journalist. Some key career highlights: ⭐️ ITVX Launch: Spearheaded an award-nominated social strategy, resulting in nearly 27 million streaming hours within 12 months. ⭐️ Engagement Strategy: Defined and oversaw execution of a community management and viewer engagement strategy for ITVX, achieving a 270% YOY increase in social engagement. ⭐️ Product innovation: Contributed to the launch of ITV Daytime’s first companion app, winning Best Digital Product of the Year and Best Product Launch on Mobile at industry awards. ⭐️ Social Responsibility Initiatives: Oversaw development and delivery of digital-first initiatives such as Lorraine’s Change and Check campaign, resulting in increased awareness of breast cancer symptoms and early diagnoses for multiple women. ⭐️ Branded Content Campaigns: Collaborated on ITV Daytime’s first branded content campaign, securing a sponsorship renewal for Lorraine and revolutionising commercial and digital partnerships. ⭐️ International Experience: Spent five years in Australia, driving the digital transformation of Melbourne’s highest-rated television news service. ⭐️ NCE qualified journalist and multimedia reporter who contributed to Newsquest’s pioneering web-first news strategy. I was among the first group of community journalists to switch from office to on patch reporting, ditching print deadlines in favour of online publishing. ⭐️ Proud Mum: Proudly raising two incredible small humans, gaining invaluable skills and expertise that can't be learned in the workplace!
Alexandra Gemma Barham’s Current Industry Itv
Alexandra
Gemma Barham’s Prior Industry
Newsquest
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Metro
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Yahoo7
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Kitschsister Wordpress Com
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The Sun
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Itv
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Work Experience

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Digital Executive Producer for Strategy & Planning ITV
Tue Jun 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun May 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
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Digital Executive Producer for Strategy & Planning
Sun Mar 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
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Executive Producer ITV Digital Studios Daytime
Tue Oct 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jun 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
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Senior Digital Producer
Sat Jul 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Itv
Online Producer
Tue Sep 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Oct 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
The Sun
Freelance online reporter
Sat Aug 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Sep 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Kitschsister Wordpress Com
Voluntary online blogger
Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Oct 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Yahoo7
Senior Online News Producer
Tue Mar 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jun 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Metro
Freelance/shift reporter
Thu Apr 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Sep 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Newsquest
Senior Reporter
Sat Sep 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Sep 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)